"Limiting yourself to AfD supporters as customers comes at a cost it seems," said one Germany-based political scientist on Wednesday, referring to the far-right political party Alternative for Germany, as Tesla sales were shown to have plummeted in the country last month amid CEO Elon Musk's show of support for the party.
In January, the company's electric vehicle (EV) sales were down 59% in the Germany, the only European country where Tesla's cars are manufactured.
EV makers saw sales fall in Germany over the past year as the country ended a subsidy program—but other companies in the sector experienced have experienced at least a partial rebound in sales, Agence France-Presse (AFP) reported.
German buyers purchased electric cars from domestic and Chinese companies, which saw a 54% increase in sales last month.
The Daily Beastreported Thursday that Germans who already own Musk's EVs have been overwhelming at least one business owner with orders for a bumper sticker that reads, "I bought this before Elon went crazy."
Ferdinand Dudenhoeffer, director of the Center Automotive Research Institute in Germany, toldAFP that Tesla's plunging sales numbers were almost certainly tied to Musk's support for AfD, which has been classified as a suspected extremist group by the country's domestic intelligence agency and multiple courts.
"Tesla and Musk are almost inextricably linked."
Comments like those Musk made at a rally for AfD last month, where he said "there is too much focus on past guilt" in Germany over Nazism and the Holocaust, have been "extremely damaging," said Dudenhoeffer.
"Nobody wants to be associated with it," he said. "Tesla and Musk are almost inextricably linked."
Earlier in January, Musk stood in front of the U.S. presidential seal on stage at an inaugural event for President Donald Trump and displayed what appeared to be the Sieg Heil salute that was used as a greeting among Nazis. The gesture has been outlawed in Germany since the end of World War II.
Nonpolitical factors, like the impending arrival of the Model Y Tesla, could be at play. But Schmidt Automotive Research wrote in a report that German customers "may well be reacting to Musk's comments."
Some segments of the German public expressed disgust with Musk before the EV sales numbers were released this week, with activists projecting an image of the CEO's salute and the word "Heil" on the outside of a Tesla factory near Berlin after Trump's inauguration.
In recent days, protests have cropped up across the U.S. as Musk, through his advisory body to the Trump administration, the Department of Government Efficiency, has attempted a takeover of numerous federal agencies and their data on millions of Americans, including a payment system at the Department of Treasury, the Office of Personnel Management, the U.S. Agency for International Development, the Department of Education, and the National Institutes of Health.
Signs displayed at demonstrations on Wednesday took aim at the Tesla CEO as much as President Donald Trump, with some reading, "Arrest Elon Musk" and "De-MusKKK the U.S."
Some have started directing their outrage at Tesla, as German activists have. On Tuesday, Tesla campus recruiters arrived at Michigan State University to talk to potential future employees, only to be greeted by protesters carrying signs that read, "Don't be a Musk-Rat!!" and "SUPPORT STUDENTS NOT FASCISTS!!"
Journalist Robinson Meyer mused this week on the social media platform Bluesky that protests at Tesla dealerships across the U.S. could soon follow as Musk continues his efforts to dismantle federal agencies.
Other users shared images of small public actions at a dealership in Burbank, California and elsewhere, as well as graffiti that was recently scrawled on the outside of the company's office in Seattle, saying, "Nazi Scum."
